YOUTUBE ADS
Get in front of your ideal customers — before they even start searching.
YouTube is where you build demand, not just capture it. With video and Google’s targeting, you can put your business in front of exactly the right local customers — affordably — and stay top of mind until they’re ready to buy. It’s a different job than Search, and it rewards doing it right: the correct format, sharp targeting, and a video that earns the first five seconds.
Google Ads Certified · Free strategy call · No long-term contracts
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PAID SEARCH EXPERIENCE FROM
Sprint Boost Mobile Fortune 500 Brands
- Google Ads Certified
- No contracts
- Free strategy call
WHAT’S INCLUDED
Video that works — not just views.
YouTube rewards the right goal, the right targeting, and creative that lands. Here’s what I handle on your account.
Goal & format strategy
Picking the right campaign type and format for your objective — a 6- second bumper and a 60-second skippable do completely different jobs, and the wrong one wastes budget.
Precise audience targeting
Custom segments built from real search intent, plus in-market, affinity, demographic and location targeting — so you pay to reach the right people, not everyone.
Remarketing
Staying in front of people who already visited your site or watched your videos — where video does some of its best, most cost-efficient work.
Creative direction
Scripting and guidance (or production help) so your ad earns the first five seconds and is built for the format — not a horizontal ad cropped for Shorts.
Budget & bid management
CPV, CPM, or conversion bidding set to your goal, with budgets that don’t quietly run away.
Placement & suitability
Keeping your ads on appropriate content and off the junk, with the exclusions and brand-safety settings Google won’t set for you.
Proper measurement
Tracking the right things — including view-through and assisted conversions — because YouTube often helps the sale without being the last click.
Plain-English reporting
What your video is actually doing for the business — not a vanity wall of view counts.
Sitting on a video idea but not sure it’ll pay off?
Let’s figure out if YouTube fits your goals — on a free call. No obligation.
TIMELINE
From idea to a campaign that lands.
YouTube lives or dies on the creative, so the early work is strategy and video. Here’s the typical arc. (Your pace depends on creative readiness, budget, and goals.)
01
Strategy & creative (Weeks 1–3)
Set the goal, build the targeting, and get the creative right — script and produce, or direct what you have. The video comes first because it is the campaign.
02
Launch & learn (Weeks 3–6)
Launch, watch which audiences and creatives earn attention, cut what gets skipped, and sharpen the hooks and targeting.
03
Scale (ongoing)
Put budget behind the winning creative and audiences, expand reach, and layer remarketing to turn views into customers.
WHY YOUTUBE ADS
Search captures demand. YouTube creates it.
Most of your future customers aren’t searching for you yet — they’re watching. YouTube lets you reach them with video while they’re in that mode, build trust by actually showing your business, and stay in front of them until they’re ready. Then Search and Local Service Ads capture the demand you built. Judge YouTube as an instant-lead button and you’ll be disappointed; run it as the demand layer and it makes everything else work harder.
COMMON MISTAKES
Why most YouTube ads waste money.
YouTube punishes a few specific mistakes harder than any other channel. Here’s where most accounts I see go wrong.
01
Expecting instant leads
YouTube builds and assists demand. Measured purely on last-click conversions, it will always look worse than it actually is — and get cut before it pays off.
02
Weak creative
The ad is the campaign. A boring video — or a horizontal ad cropped for Shorts — gets skipped in two seconds, and you’ve paid for nothing that landed.
03
Wrong format for the goal
A 6-second bumper won’t drive conversions; a long skippable won’t efficiently build reach. The wrong format for the objective quietly burns budget.
04
Spray-and-pray targeting
No custom or intent audiences, no remarketing — just broad reach — spends your money on people who were never going to care.
THE DIFFERENCE
Why work with me instead of an agency.
Enterprise-level strategy, without the agency overhead.
Honest about what YouTube is
I’ll tell you if YouTube is the right next move or if your money’s better spent on Search or LSA first. No selling you a channel you’re not ready for.
You work directly with Joe
No junior account managers, no handoffs. The person on the call is the person running your account.
Fortune 500 experience
The strategy big brands pay for, applied to your business at a scale that fits.
Custom, never a template
Built around your goals, market, and creative — not copied from another client.
No long contracts
Month to month. You stay because it’s working, not because you’re locked in.
Measured properly
View-through and assisted conversions, not just last-click — so you can see YouTube’s real contribution instead of writing it off.
INVESTMENT
Straightforward, no surprises.
Management is a flat monthly fee plus your ad spend. Video production, if you need it, is scoped separately — but I can often direct simple, effective creative without a big budget. You’ll get a clear quote in a custom proposal after the free call.
From $1,500 per month + ad spend
Custom proposal after your free strategy call — priced to your business, never a guess.
- No contracts
- Free strategy call first
- No setup fees
WHEN TO CALL
It’s probably time to talk if…
- You’ve got video (or can make it) and want it actually working for you
- You’re running YouTube ads but they feel like a money pit
- You want to build demand, not just wait for people to search
- You want to stay in front of people who visited but didn’t buy
- A past setup was “spray and pray” with no real targeting
- You want an honest read on whether YouTube fits your goals
If any of these sound familiar, let’s talk.
FAQ
Do I need to make a video?
Yes — the video is the ad. But you don’t need a Hollywood budget; you need a clear message that lands in the first few seconds. I can guide a simple, effective script or help with production, and direct what you already have so it performs.
Will YouTube ads get me leads?
They can — especially skippable in-stream paired with intent-based audiences and remarketing. But YouTube’s main job is building and warming demand that Search and LSA then capture. If you need
leads tomorrow, I’ll point you to Search or LSA first — and tell you honestly.
How is this different from Search Ads?
Search captures people already looking for you; YouTube reaches people before they search, with video. Different funnel stage, different job — and they work best together, with YouTube warming audiences that Search later converts.
What does it cost to run?
You typically pay per view or per thousand impressions depending on the format and goal, on a budget you control. The exact economics depend on your audience and format — I set the bidding and budget to your objective.
What about YouTube Shorts?
Shorts is a fast-growing, cost-efficient vertical format worth testing for reach — but it needs native vertical creative, not a cropped horizontal ad. I’ll advise whether it fits your goals and audience.
Can you guarantee results?
No — and be skeptical of anyone who does. I guarantee the right strategy, honest measurement, and a campaign built around your goals. If YouTube isn’t the right move yet, I’ll tell you on the free call before you spend a dollar.
FREE 30-MINUTE STRATEGY CALL
Ready to put your business in front of the right people?
- Free strategy call
- Honest fit assessment
- No contracts
- You work directly with Joe
No pressure · No obligation · You’ll leave knowing your best next step