GOOGLE ADS. RUN BY A FORTUNE 500 OPERATOR
I don’t run one ad. I run the system that makes
you impossible to miss.
I run the campaigns that put you in front of them at every one of those moments — and turn that attention into booked jobs. Fortune 500 paid-search experience, Google Ads Certified, and none of the agency overhead.
Trusted by Leading Industry Organizations
Google Ads Certified · Fortune 500 paid-search background (Sprint, Boost Mobile) · Independent — no agency markup · Built for small & service businesses
Why one channel isn’t enough
Most businesses run one campaign and wonder why leads are inconsistent.
Usually it’s a basic Search campaign someone set up once and never touched. It works — a little — so it stays. Meanwhile the leads come in lumpy, the cost-per-lead creeps up, and a competitor who shows up in more places quietly takes the jobs.
01
Ready right now
Typing “emergency [your service] near me” and calling whoever’s at
the top.
02
Comparing options
Weighing you against two or three others before they decide.
03
Not looking yet
But reachable in the feeds and videos they scroll every day.
04
Already interested
They visited your site last week, got distracted, and need a reason to come back.
Owning your category online means showing up at every one of those moments — not just one. That’s what the campaigns below are for. Each is a different lever, and the real skill is knowing which ones to pull, how hard, and in what order.
SEARCH ADDS
Catch demand at the exact moment of need
What it is. Text ads that appear the instant someone types what you sell into Google.
When it wins. High-intent searches like “movers in [city]” or “emergency plumber near me.” These people are ready to act now.
The result it drives. The most direct line between a search and a booked job. For most businesses this is the foundation everything else is built on.
Local Service Ads + Google Guaranteed
Pay only when a real lead contacts you
What it is. The pay-per-lead ads that sit at the very top of the page — above the regular Search ads — carrying the Google Verified badge.
When it wins. Local service businesses where trust and proximity decide the call. You pay per lead, not per click.
The result it drives. Top-of-page placement and a built-in trust signal. Google’s automated system reviews leads and credits invalid ones for you — there are no manual disputes anymore.
Performance Max
Google’s AI working every surface at once
What it is. One campaign that runs across Search, Maps, YouTube, Gmail, Display and Discover, optimized by Google’s AI toward your goal.
When it wins. When you want maximum reach and you’ve given the system clean conversion data to actually optimize toward.
The result it drives. Coverage across the whole Google ecosystem from a single campaign — powerful when it’s fed and fenced by someone who knows how to steer it.
YouTube Ads
Create demand before competitors show up
What it is. Video ads that put your business in front of the right local audience while they’re already watching.
When it wins. When you want to build awareness and reach people before they start searching — filling the top of the funnel.
The result it drives. Demand creation that makes every other channel cheaper and more effective, because more people already know your name when they go to search.
Demand Gen
Visual discovery across YouTube, Discover & Gmail
What it is. Image and video ads in Google’s most visual, scroll- based feeds — the modern successor to Discovery campaigns.
When it wins. When you want to reach people in discovery mode: not searching yet, but reachable with the right creative.
The result it drives. A modern way to find brand-new customers in the feeds where they already spend their time — without waiting for them to come looking.
Retargeting
Bring back the people who already showed interest
What it is. Ads that follow up with people who visited your site or engaged but didn’t convert the first time.
When it wins. Always running underneath everything else. Your traffic is already paid for — this is how you stop it from leaking away.
The result it drives. Often the cheapest leads you’ll get, because you’re re-engaging warm traffic instead of buying cold attention all over again.
How I run them together
Running these as separate campaigns is fine. Running them as one system is how you dominate.
Anyone can switch on a campaign. The difference is in how the pieces reinforce each other. When the stack is built right, a customer in your market doesn’t see you as one option among many — they see you everywhere they look, which is exactly what makes them call you instead of the next name down.
Local Service Ads
Own the very top of the page.
Search Ads
Capture the high-intent middle, where the buying decisions happen.
Performance Max & Demand Gen
Extend your reach across the rest of Google.
YouTube
Fills the funnel so future searches are warmer and cheaper.
Retargeting
Catches everyone who slipped through and pulls them back.
Who I do this for.
The same paid-search discipline that managed budgets for Fortune 500 brands like Sprint and Boost Mobile — now pointed at your business, at a scale that makes sense for you, and without the agency layers between you and the person actually running your account.
- Google Ads Certified. The campaign types above aren’t a menu I’m guessing at — they’re what I do.
- Independent. You work directly with me. No account managers, no handoffs, no markup on your ad spend.
- Focused on the right scoreboard. Leads and booked jobs — not impressions, not clicks, not a dashboard full of vanity metrics.
Investment.
Done-for-you management
Starts at $1,500/mo plus ad spend.
Your exact number depends on which campaigns you run and what you’re trying to grow. We’ll scope the right mix and put together a custom proposal on a quick call — no pressure, no obligation.
Prefer to run it yourself?
$300/hr, or $1,000 for a 4-hour package.
Get the same expertise pointed at your own account.
Investment.
✓ A good fit if…
- You’re a small or service business that lives on leads.
- You want booked jobs, not a prettier dashboard.
- You’re ready to put ad spend behind the work.
- You’d rather work directly with one expert than a faceless agency.
— Probably not if…
- You’re hunting for the cheapest option, full stop.
- You want to “set it and forget it” with no budget behind it.
- You expect guaranteed results with no spend or commitment.
FAQ
Which campaign should I start with?
Usually Search and/or Local Service Ads, because that’s where the ready-to-buy customers are. But the right starting point depends on your business, your market, and your budget — which is exactly what we figure out on the call.
Do I have to run all of these?
No. I run the mix that fits your goals and budget — sometimes that’s two channels, sometimes it’s the full stack. You’re never paying for campaigns that don’t earn their place.
What’s the difference between Local Service Ads and Search Ads?
Local Service Ads sit at the very top of the page, carry the Google Verified badge, and you pay per lead. Search Ads sit just below, give you far more control over the message, and you pay per click. Most local businesses benefit from both.qualify on the free call before any commitment.
What’s the minimum ad spend?
It depends on your market and which channels you run — a competitive metro costs more than a quiet one. We’ll size a realistic budget together on the call so you’re not guessing.
How is this different from hiring an agency?
You work directly with the person running your account — me. No layers, no junior account managers learning on your budget, and no markup added to your ad spend.
Let’s figure out which campaigns will actually move your business.
One call. We’ll map the right mix for your market and budget — and you’ll leave knowing exactly what would move the needle, whether you hire me or not.