SEO
Show up when customers search — on Google and
AI.
Paid ads put you at the top today. SEO earns you a spot that keeps working tomorrow — in Google’s results, the local Map Pack, and the AI answers more people now rely on. I build search visibility for service businesses the honest way: white-hat, compounding, and measured in traffic and leads — not vanity rankings.
White-hat only · No fake “#1 guaranteed” promises · Built to complement your ads
Trusted by Leading Industry Organizations
Fortune 500 paid-search background (Sprint, Boost Mobile) · Google Ads Certified · Independent · Straight to Joe
How SEO fits with your ads
Paid for today. SEO for tomorrow. Together, you own the page.
Google Ads delivers leads now; SEO compounds over months into traffic you don’t pay for by the click. Run both and you occupy more of the results page, capture both the paid and the organic clicks, and stop renting every single visit forever.
That’s the real advantage of getting both from one person: as your Google Ads specialist, I build SEO that works with your paid strategy — shared keyword insight, shared tracking, one plan — instead of two disconnected vendors pulling in different directions.
What I do
01
Local SEO
Google Business Profile, the Map Pack, citations, and reviews — so you show up when someone searches your service “near me.” Usually the highest-impact SEO for a service business.
02
On-page & technical
SEO
The foundation: site structure, speed, mobile, schema, and pages built to both rank and convert. (If the foundation’s broken, nothing else sticks.)
03
Content that ranks
The pages and posts that answer what your customers search before they buy — written to earn rankings and turn readers into leads.
04
Authority & links
Earning the credibility signals Google trusts — the white-hat way. No spammy link schemes or shortcuts that get you penalized down the road.
05
AI visibility (AEO)
Optimizing so you get surfaced and cited in AI Overviews and tools like ChatGPT — where a fast-growing share of searches now begin. The newest front in search.
Investment.
CONFIRM —
Set SEO pricing and structure (typically a monthly retainer scoped by competitiveness and scope). Also CONFIRM your delivery model — in-house vs. a vetted partner/white-label — and make sure the page only promises what you can actually deliver and stand behind.
Is this a fit?
✓ A good fit if…
- You want long-term organic visibility, not just paid.
- You already value doing things the right way.
- You’re willing to invest in a compounding play that builds over months.
- You’d like SEO and ads run as one strategy.
— Maybe not if…
- You expect overnight #1 rankings.
- You want the cheapest possible spammy links.
- You need leads this week and nothing else — start with ads.
FAQ
How long does SEO take to work?
Months, not days — SEO compounds over time. You’ll typically see early movement within a few months and stronger results as it builds. Anyone promising instant #1 rankings isn’t being honest with you.
Is SEO worth it if I already run Google Ads?
Yes — they complement each other. Ads deliver leads now; SEO builds traffic you don’t pay for per click. Running both means you own more of the results page and stop renting every visit forever.
Do you guarantee #1 rankings?
No — and nobody legitimately can; Google’s rankings aren’t for sale. What I commit to is white- hat work, honest reporting, and steady progress measured in traffic and leads.
What is local SEO and the Map Pack?
Local SEO gets you into the map results and “near me” searches — through your Google Business Profile, citations, and reviews. For most service businesses it’s the highest-impact place to start.
What is AI visibility or AEO?
It’s optimizing to get surfaced and cited in AI answers — Google’s AI Overviews and tools like ChatGPT — where a growing share of searches now begin. It’s the newest layer of search, and it matters more every month.
SEO or Google Ads — which should I do first?
If you need leads now, start with ads. If you’re building for the long term, layer in SEO. Most service businesses do best with both — which is the point of getting them from one strategist.
Explore everything I offer
Channels & expertise
Own the search results — paid and organic.
Book a free call. We’ll map an honest SEO plan that works with your ads, built on the long game — no spam, no fake guarantees, just steady, compounding visibility.