PERFORMANCE MAX MANAGEMENT
Reach customers across all of Google — without letting the AI run wild.
Performance Max runs one campaign across Search, YouTube, Display, Gmail, Maps and Discover, powered by Google’s machine learning. Done right, it finds buyers you’d never reach with Search alone. Left on defaults, it quietly burns budget. I bring Fortune 500 discipline to keep the automation working for you — not just for Google.
Google Ads Certified · Free account audit · No long-term contracts
Trusted by Leading Industry Organizations
PAID SEARCH EXPERIENCE FROM
Sprint · Boost Mobile · Fortune 500 Brands
- Google Ads Certified
- No contracts
- Free audit first
WHAT’S INCLUDED
Performance Max, kept accountable.
PMax hands a lot of decisions to Google’s AI. The work is in what you feed it and how closely you watch it. Here’s what I manage on your account.
Conversion & value tracking
PMax optimizes toward whatever you measure. I set up accurate conversion and value tracking so it chases real revenue, not junk.
Audience signals
Feeding Google your best-customer data so it starts warm — instead of burning budget learning from scratch.
Asset groups & creative
Strong headlines, descriptions, images and video — built and tested, so Google isn’t auto-generating weak ads for you.
Brand exclusions
Stopping PMax from scooping up cheap branded clicks and taking the credit — so its numbers are honest.
Placement & content exclusions
Keeping your ads off junk apps, irrelevant sites, and content you don’t want your brand next to.
Ongoing oversight
Watching asset performance, search insights, and placements — and pulling the levers PMax doesn’t pull for you.
Account structure
Deciding what belongs in PMax versus Search, so the two work together instead of bidding against each other.
Plain-English reporting
Monthly reporting tied to leads, sales and return — translating PMax’s limited view into answers you can act on.
Not sure if your PMax campaign is helping or hiding waste?
Every engagement starts with a free audit. No obligation.
TIMELINE
How PMax ramps up.
Performance Max runs a learning phase before it hits its stride — so the early weeks are about feeding it well and watching closely. Here’s the typical arc. (Your pace depends on budget, conversions, and competition.)
01
Setup & data (Days 0–30)
Conversion tracking, goals, audience signals, asset groups and exclusions — then launch on a clean foundation.
02
Learning & tuning (Days 30–60)
PMax learns. I watch placements and assets, cut what’ wasteful, strengthen creative, and refine the signals it’s learning from.
03
Scale (Days 60–90+)
Once it’s converting predictably, scale budget, expand asset groups, and push toward your return and lead targets.
WHY PERFORMANCE MAX
Maximum reach — but only as good as what you feed it.
PMax’s power is reach and automation: Google’s AI tests thousands of combinations across every surface to find your buyers. But it’s built to spend, and it shows you less than Search does. The results come down to the quality of the goals, data, and guardrails you give it — which is exactly the part Google leaves to you.
COMMON MISTAKES
Why most PMax campaigns waste money.
PMax will happily spend your budget on autopilot. These are the mistakes that turn “set and forget” into “set and bleed” — and where most accounts I audit go wrong.
01
Feeding it bad or no conversion data
PMax optimizes toward whatever you tell it to. Weak or wrong goals mean the AI confidently chases the wrong outcome — fast.
02
No audience signals
Launch with no signals and you make Google learn your best customer from a cold start, burning budget while it guesses.
03
Thin, auto-generated creative
Skip the assets and Google auto-builds weak ads from your site. Strong headlines, images and video are what actually perform.
04
Letting it cannibalize Search
Without brand exclusions, PMax scoops up cheap branded clicks you’d have won anyway — then claims the credit and inflates its ROAS.
THE DIFFERENCE
Why work with me instead of an agency.
Enterprise-level strategy, without the agency overhead. Here’s what you get that a typical agency won’t give you.
Automation on a leash
I give Google’s AI the goals and guardrails to work for you — not a “set and forget” that quietly overspends.
You work directly with Joe
No junior account managers, no handoffs. The person on the call is the person running your account.
Fortune 500 experience
The strategy big brands pay for, applied to your business at a scale that fits.
Custom, never a template
Built around your margins, goals, and market — not copied from another client’s account.
No long contracts
Month to month. You stay because it’s working, not because you’re locked in.
Honest fit assessment
If PMax isn’t right for you yet, I’ll say so on the call — before you spend a dollar.
INVESTMENT
Straightforward, no surprises.
Management is a flat monthly fee plus your ad spend. The exact number depends on your goals and scope — you’ll get a clear quote in a custom proposal after the free call.
From $1,500 per month + ad spend
Custom proposal after your free strategy call — priced to your business, never a guess.
- No contracts (month to month)
- Free audit first (see the plan before you commit)
- No setup fees (no surprise charges)
WHEN TO CALL
It’s probably time to talk if…
- You’re running PMax but can’t tell what it’s actually doing
- Your ROAS looks great but real sales haven’t moved
- You suspect PMax is just eating your Search budget
- Google or an agency set it up and walked away
- You’re ready to scale and want it done right
- You want an honest read before spending more
FAQ
Isn’t Performance Max just a black box?
It gives you less granular control and visibility than Search — that part’s true. But it’s far from uncontrollable when it’s set up right: conversion goals, audience signals, asset quality, brand and placement exclusions, and active monitoring are all real levers. The “black box” reputation usually comes from running it on Google’s
defaults.
Will PMax cannibalize my Search campaigns?
It can, if it’s left unmanaged — it’ll grab cheap branded clicks you’d have won anyway and take credit for them. Brand exclusions and the right account structure prevent that, so PMax adds reach instead of stealing it.
Do I need PMax if I already run Search?
They do different jobs. Search owns the high-intent searches; PMax extends your reach across YouTube, Display, Gmail, Maps and Discover to find buyers Search can’t. For many businesses they work best together — but I’ll give you an honest take for your situation.
Do I need video and creative for it?
PMax performs best with strong assets, including video. If you don’t supply them, Google auto-generates its own — usually poorly. I help produce or guide the creative so the campaign isn’t running on weak, machine-made ads.
How fast will I see results?
PMax runs a learning phase before it stabilizes, so the first few weeks are about feeding it well. Most clients see meaningful, reliable results within about 60 days as it gathers conversion data and gets optimized.
Can you guarantee results?
No — and be skeptical of anyone who does. What I guarantee is a properly structured, accountable campaign, honest reporting, and a strategy built around your business. If PMax isn’t the right fit, I’ll tell
you on the free call before you spend a dollar.
FREE 30-MINUTE STRATEGY CALL
Ready to make Performance Max actually perform?
- Free account audit
- Honest fit assessment
- No contracts
- You work directly with Joe
No pressure · No obligation · You’ll leave knowing your best next step