LEAD GENERATION MARKETING
You don’t need more ads. You need more leads.
Lead generation marketing is about one thing: a steady, predictable flow of qualified people who want what you sell. I do that with Google Ads — the most direct line between someone searching for your service and a booked job — run by a Fortune 500 paid-search pro, without the agency overhead.
Measured in leads, not clicks · Flat fee from $1,500/mo · No contracts · Straight to Joe
Trusted by Leading Industry Organizations
Fortune 500 paid-search background (Sprint, Boost Mobile) · Google Ads Certified · Independent — no agency markup · Straight to Joe
What lead generation marketing actually is
Lead generation is the part of marketing that actually pays the bills.
Stripped of the jargon, lead generation is getting the right people to raise their hand — to call, fill out a form, or book a job. Not impressions. Not followers. Not “brand awareness” for its own sake. Real inquiries from people you can turn into customers.
A lot of what gets sold as “marketing” is activity that looks busy but never produces a lead. Lead generation is measured by exactly one thing: qualified leads at a cost that makes sense for your business.
Why Google Ads is the sharpest lead-gen tool
For service and local businesses specifically. Honest about where it fits.
Google Ads reaches people at the exact moment they’re looking for what you sell. That intent is the whole difference between lead generation and interruption. Social and awareness channels build demand slowly; Google Ads captures demand that already exists, right now — which is usually the fastest, most measurable path to leads for a business that needs them this month.
Search Ads —
Catch people actively searching for your service.
Local Service Ads —
Pay only for valid leads, top of the page, with the Google Verified badge.
Retargeting —
Win back the people who showed interest but didn’t convert the first time.
The full toolkit is on What I Run.
The five problems
01
Start with intent
Capture people who are already searching for what you offer — the warmest demand there is.
02
Track real leads
Conversion tracking and call recording set up so we count calls and form fills — not clicks.
03
Cut the waste
Negative keywords and tight targeting so spend goes to likely buyers, not curious clickers.
04
Optimize to cost-per- lead
The only number that matters. Everything is tuned toward more qualified leads for less.
05
Flat fee, honest reporting
A flat management fee (not a cut of your spend) and plain- English reporting on leads — not vanity metrics.
What counts as a lead
“A lead is a real inquiry from someone who could become a customer — a call, a form fill, a booking. Not a click. Not an impression. We track those, so you always know your actual cost per lead and can decide for yourself whether it’s working.”
Lead gen is a system, not a campaign
One campaign rarely does it. Predictable lead flow comes from a system: Search and Local Service Ads capture ready buyers, Demand Gen and YouTube create demand, and retargeting closes the gap. I build and run the whole thing as done-for-you management.
Is this for you?
✓ A good fit if…
- You’re a service or local business that lives on leads.
- One customer is worth real money over time ($300–$3,000+).
- You want predictable lead flow, not a viral moment.
- You’d rather measure booked jobs than likes.
— Maybe not if…
- You want brand awareness or social- following growth as the goal.
- You’re not ready to put any ad budget behind it.
- You’re a massive-scale e-commerce operation — different playbook.
Investment.
Done-for-you lead generation from $1,500/mo plus ad spend.
Flat fee, no contracts. We size the budget and channel mix on a call. Prefer to run it yourself with guidance? Coaching and audits are available too.
FAQ
What is lead generation marketing?
It’s marketing focused on producing actual inquiries — calls, form fills, bookings — from people who could become customers, rather than impressions or followers. The whole thing is measured by qualified leads and what each one costs.
What’s the best channel for lead generation?
For service and local businesses that need measurable leads now, Google Ads is usually the sharpest tool because it reaches people at the moment of intent. The right answer depends on your business — which is what we figure out on a call.
Is lead generation the same as Google Ads?
No. Google Ads is the tool; lead generation is the goal. I use the first to deliver the second — and measure success in leads, not clicks.
How much does lead generation cost?
Management starts at $1,500/mo flat, plus ad spend. The honest answer on total cost depends on your market and goals — we size it on a call, and you’re always measured against cost-per- lead.
How do you measure a lead?
A real inquiry: a phone call, a completed form, or a booking. We set up conversion tracking and call recording so those are counted accurately — and so we both know your true cost per lead.
How fast will I start seeing leads?
Search and Local Service Ads can produce leads quickly once live; the system gets more efficient as it’s optimised. I’ll give you a realistic picture for your market on the call — no overnight-miracle promises.
Explore everything I offer
Services
Channels & expertise
Let’s turn searches into booked jobs.
Book a free call. We’ll map the fastest, most measurable path to qualified leads for your business — and you’ll leave knowing exactly what it would take.