GOOGLE SEARCH ADS
Show up first — the moment someone searches for what you sell.
Search Ads are the highest-intent traffic in all of marketing: you reach people who are already looking to buy, right when they’re looking. The catch is that most campaigns quietly waste half their budget. I build and run Search Ads that bring in customers, not just clicks.
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WHY SEARCH ADS
The only channel where the customer comes to you.
Most advertising interrupts people who weren’t thinking about you — a social ad between vacation photos, a banner they’ll never click. Search Ads are the opposite: someone types exactly what they need, and you’re there to answer. That’s why search converts better than almost anything else.
WHY MOST SEARCH ADS WASTE MONEY
Search Ads are powerful — and easy to run badly.
The intent is there. But Google’s defaults, and a few common mistakes, quietly drain budget. This is where most accounts I audit are losing money.
01
Broad match spending on the wrong searches
Left on default, Google shows your ad for loosely related searches — “free,” “DIY,” “jobs,” competitors’ names. You pay for clicks that were never going to buy.
02
No negative keywords
The flip side of the same problem. Without a tight, growing negative list, you keep paying to show up for searches that waste your money every single day.
03
Weak Quality Score
Google rewards relevant ads with lower costs and better positions. Generic ads pointed at a generic homepage mean you pay more than competitors for the same click.
04
Clicks that land nowhere
Sending paid traffic to a slow, unfocused page kills conversions. The ad can be perfect, but if the landing page doesn’t match the search, the money’s gone.
HOW I RUN SEARCH ADS
The craft that separates profit from waste.
Anyone can turn Search Ads on. Making them profitable is a discipline — here’s what I actually do with your account.
Keyword & match strategy
Bidding on the searches that signal real buying intent — and using match types deliberately, not on autopilot.
Negative keyword lists
An aggressive, continually-updated list that stops you paying for tire- kickers, freebie-seekers, and irrelevant searches.
Tight ad groups & copy
Closely themed groups so the ad matches the search — which lifts Quality Score, lowers cost, and wins better positions.
Conversion tracking
Proper tracking and call recording so we optimize toward real leads and sales — not clicks that look good in a report.
Smart bidding, watched closely
Using Google’s automation where it helps — with the guardrails and human oversight that stop it overspending.
Landing page alignment
Making sure the page the click lands on matches the promise of the ad — so intent turns into action, not a bounce.
IS SEARCH ADS RIGHT FOR YOU?
Search Ads work best when three things are true.
I’d rather you know upfront than waste budget finding out. On the free call, I’ll tell you honestly whether Search is your channel.
01
People search for what you sell
There’s real, recurring search volume for your service in your area. No searches, no Search Ads — simple as that.
02
A customer is worth winning
Clicks cost money, so the math works best when a customer is worth roughly $300+ over their lifetime. Then one sale
pays for the next several leads.
03
You can handle the leads
Search drives calls and form fills fast. It works when you can actually answer the phone and follow up — that’s where the ROI happens.
PUT IT TO WORK
Two ways to get Search Ads running right.
DONE-FOR-YOU
I run your Search Ads for you
I build, manage, and optimize the whole channel — so you get the results without learning the platform.
COACHING
I coach you to run them yourself
Already running Search Ads? I’ll audit your account and coach you through fixing it — you keep full control.
QUESTIONS
What owners ask about Search Ads
Aren’t Search Ads expensive?
Clicks cost money, yes — but the right question is what a customer is worth, not what a click costs. When the account is structured well and you’re only paying for high-intent searches, the cost per actual customer is usually very profitable. Most “expensive” accounts I see are really just leaking budget on the wrong clicks.
I tried Search Ads before and they didn’t work.
That’s the most common thing I hear — and it’s almost always structure, not the channel. Broad match with no negatives, weak tracking, and a generic landing page will burn money in any account. When those are fixed, the same business often sees completely different results. The free call starts with finding out which it was for you.
How is this different from Performance Max?
Search Ads give you precise control over exactly which searches you show up for — ideal for high-intent demand that already exists. Performance Max spreads across Google’s whole network with more automation and less control. They often work best together, but Search is usually the foundation for a local service business.
Do I still need SEO if I run Search Ads?
They do different jobs. SEO is a long-term play that pays off over months; Search Ads put you at the top today and let you control exactly which searches you appear for. Most businesses benefit from ads now while SEO builds — but I’ll give you an honest take for your situation.
How fast will I see results?
Search Ads can start generating clicks and calls almost immediately once they’re live. The first few weeks are about gathering data and tightening — most clients see meaningful improvement within about 60 days as the account is optimized around what’s actually converting.
Can you guarantee results?
No — and be skeptical of anyone who does. What I guarantee is a properly structured account, honest reporting, and a strategy built around your business. If Search Ads aren’t the right fit, I’ll tell you on the free call before you spend a dollar.
FREE 30-MINUTE STRATEGY CALL
Ready to catch customers at the moment of intent?
Book a free call. I’ll look at your situation, tell you honestly whether Search Ads are right for your business, and show you where the opportunity is — with zero obligation.
Microcopy: No contracts · No pressure · Honest fit assessment