GOOGLE ADS FOR SMALL BUSINESS
Enterprise-level Google Ads. Built for a small business budget.
I ran paid search for Fortune 500 brands. Now I bring that same discipline to small and local service businesses — where every lead matters and there’s no room to waste a dollar. Flat fee, no agency overhead, no spend bleeding on clicks that were never going to call.
Flat fee from $1,500/mo · No contracts · Straight to Joe · Google Ads Certified
Trusted by Leading Industry Organizations
Fortune 500 paid-search background (Sprint, Boost Mobile) · Google Ads Certified · Independent — no agency markup · Straight to Joe
The problem
When you’re small, wasted ad spend isn’t an inconvenience — it’s the difference between growing and treading water.
Big agencies treat small accounts as an afterthought: junior staff, copy-paste templates, and a fee that’s a percentage of your spend — so they make more when you spend more, results aside. Cheap freelancers set it up once and forget it. Either way, a small business ends up overpaying for underwhelming results.
Who this is for
- Local & service businesses where one customer is worth $300–$3,000+ over time.
- You rely on a steady flow of leads — calls, form fills, booked jobs.
- You don’t have a marketing team — you ARE the marketing team, or close to it.
- You’ve been burned by an agency or a cheap freelancer, or you’re nervous about starting at all.
What Google Ads does for a small business
It puts you in front of people who are actively searching for what you sell, in your area, right now. Not interrupting people — catching them at the exact moment they want what you do. For a small business, that’s the most measurable marketing money you can spend.
Search Ads —
Catch ready-to-buy customers the moment they search.
Local Service Ads —
Top-of-page, pay only for valid leads, carrying the Google Verified badge.
Performance Max & retargeting —
The right supporting mix to extend reach and win back visitors who didn’t call.
See the full toolkit on What I Run.
How I run it differently
A flat fee, not a cut of your spend
So I’m never incentivised to push you to spend more for its own sake.
Tight, efficient campaigns
Every dollar aimed at leads, not vanity clicks.
You talk to me directly
No junior account managers learning on your budget.
Honest measurement
Leads and cost-per-lead, not impressions.
Start where it makes sense
We don’t boil the ocean; we build from what your budget can actually support.
Investment.
Done-for-you management from $1,500/mo plus ad spend.
Flat fee, no contracts. We’ll size the right budget and channel mix for your business on a quick call — no minimum-spend trap. Prefer to run it yourself? Coaching and audits are available too.
Is this a fit?
✓ A good fit if…
- You’re a local or service business and one customer is worth real money.
- You want a steady flow of qualified leads.
- You’re ready to put some ad spend behind the work.
- You want it done right — without agency overhead.
— Maybe not if…
- You’re a large-scale e-commerce operation — that’s a different game.
- You’re shopping purely on lowest price.
- You have no budget for ad spend yet.
Industries I work with
- Pest control — https://joelowery.com/google-ads-for-pest-control/
- Movers — https://joelowery.com/google-ads-for-movers/
- Chiropractors — https://joelowery.com/google-ads-for-chiropractors/
QUESTIONS
Is Google Ads worth it for a small business?
Yes — when it’s run efficiently. The whole point is qualified leads per dollar. Run carelessly it can be a money pit, which is exactly why how it’s managed matters more for a small budget than a big one.
How much should a small business spend on Google Ads?
It depends on your market and goals — a competitive metro costs more than a quiet one. We’ll size a realistic budget on a call, with no minimum-spend trap.
My budget is small — is it even worth starting?
Sometimes, sometimes not. There’s a point below which it’s genuinely hard to make work, and I’ll tell you that straight rather than take your money. We figure it out on the call.
Do you only work with certain industries?
No. Any local or service business where leads matter. Pest control, movers, and chiropractors are just examples — the approach works across most service categories.
How is this different from hiring an agency?
A flat fee instead of a percentage of your spend, direct access to me instead of a junior account manager, and no markup on your ad budget.
What are Local Service Ads, and do I need them?
They’re the pay-per-lead ads at the very top of Google, with the Google Verified badge — you pay only for valid leads. For many local service businesses they’re one of the best places to start. We’ll decide together.
Explore everything I offer
Channels & expertise
Your competitors are already showing up. Let’s make sure you are too.
Book a free call. I’ll tell you honestly whether Google Ads makes sense for your business and budget — and exactly where to start if it does.