GOOGLE ADS · PEST CONTROL
More booked services from Google — before bug season, not during it.
I run paid search for pest control companies that want their phone to ring with real jobs — not price-shoppers. Steady cost-per-lead, budgets that ramp ahead of your peak, and the Google Guaranteed badge working for you. Fortune 500 ad strategy, none of the agency overhead.
Google Ads Certified · No contracts · Free 30-minute strategy call
Trusted by Leading Industry Organizations
STRATEGY PROVEN AT
Sprint Boost Mobile Fortune 500 Brands Pest Control
WHY MOST PEST CONTROL ADS UNDERPERFORM
You’re not buying clicks. You’re buying booked jobs.
Most pest control accounts I audit are leaking budget in the same four places. None of them are about “spending more” — they’re about spending it where the jobs are.
01
Flat budgets in a seasonal business
Spend stays the same in February and July. So you overpay in the dead months and run out of budget exactly when demand peaks and leads are cheapest to win.
02
Paying for price-shoppers
Broad keywords pull in tire-kickers comparing five companies on price. The right campaign structure filters for intent and service type — not just “exterminator.”
03
Ignoring Local Service Ads
LSAs sit above everything, carry the Google Guaranteed badge, and charge per lead — not per click. Most pest control owners either skip them or set them up wrong.
04
One campaign for every service
Termites, bedbugs, mosquitos and recurring plans have different margins, urgency, and search behavior. Lumping them together throws money at your worst-converting service.
THE SEASONAL PLAY
Ramp budget before the bugs show up — not after the phone’s already ringing.
When demand climbs in spring, ad auctions get more competitive and lead costs rise. Companies that scale budget ahead of the curve lock in cheaper leads and book out their summer calendar early. Companies that react are always paying peak prices for what’s left.
WHAT I RUN FOR PEST CONTROL
The right channels, in the right mix.
Google Ads is six platforms in a trench coat. For pest control, these four do the heavy lifting — picked for your business, not run from a template.
SEARCH ADDS
HIGHEST INTENT
Catch homeowners the moment they type “exterminator near me” or “termite treatment.” Structured by service and intent so you’re not paying to show up for browsers and DIYers.
Local Service Ads + Google Guaranteed
PAY PER LEAD, NOT CLICK
Your ad sits above Search results with the trust badge homeowners look for. You only pay when a real prospect contacts you — and disputable leads can be credited back.
Performance Max
COVERAGE + AUTOMATION
One campaign reaches buyers across Search, Maps, YouTube, Gmail and Display, using Google’s machine learning to find your best customers — fed with the right signals so it works for you, not just for Google.
Retargeting
STAY TOP OF MIND
Most people don’t book the first time they look. Retargeting keeps you in front of homeowners who visited but didn’t call — until the ants, wasps, or termites force the decision.
Service-specific campaigns
Every pest has different urgency, margin, and search behavior. I separate and budget them correctly so your best services get funded first.
- Termites
- Bedbugs
- Rodents
- Ants & Roaches
- Wasps & hornets
- Recurring plans
- Commercial accounts
WHY THE MATH WORKS
One recurring customer pays for the next ten leads.
Pest control is the ideal Google Ads business: high intent, local, and a customer worth far more than a single visit. When a quarterly plan is worth four figures over its life, you can afford to win the lead — and still profit.
Ranges reflect typical pest-control customer value, not a promise of results. Your real numbers come from your pricing, plan mix, and retention — which we set up tracking for from day one.
$300–$3k
Typical customer lifetime value
Per lead
LSA billing — you don’t pay for clicks
60 days
Where most clients see meaningful change
Recurring
Plans turn one win into ongoing revenue
WORK TOGETHER
Two ways to fix your pest control ads.
Pick the path that matches where you are. Same goal — your phone ringing with real jobs — different starting points.
COACHING
You run the ads. I make sure you’re not bleeding money.
For in-house marketers and owners already running their own Google Ads. I audit the account, answer the hard questions, and coach you through real decisions. No takeover.
• Full account audit on your first session
• 1:1 calls — bring real problems, get real answers
• Frameworks, scripts & templates I use myself
• Slack/email access between sessions
• No retainer — buy hours as you need them
$300/hour — 4-hour package for $1,000
DONE-FOR-YOU
I run your ads. You run your trucks.
I take over your Google Ads account, build the campaigns, manage seasonal budget, and report monthly. You stay focused on jobs and crews.
• Full account setup or migration
• Search, Performance Max, LSA & retargeting
• Seasonal budget pacing built around your peak
• Call tracking & conversion setup
• Direct access to Joe — no account managers
Starting at $1,500/mo — plus ad spend · custom proposal after your strategy call
QUESTIONS
Straight answers for pest control owners
Can you guarantee a number of leads?
No — and you should be skeptical of anyone who does. What I guarantee is a properly structured account, honest reporting, and a strategy built around your service mix and season. If Google Ads isn’t the right fit for your business, I’ll tell you that on the free call before you spend a dollar.
How fast will I see results?
Most clients see meaningful improvement within about 60 days. Local Service Ads can produce leads faster once you’re verified; Search and Performance Max need a few weeks of data to optimize. Pest control’s seasonality also matters — ramping into spring looks very different from a mid-summer start.
LSA or Search Ads — which should I be running?
Usually both, weighted by your goals. LSAs are pay-per-lead, carry the Google Guaranteed badge, and sit at the very top — great for high-trust, high-intent calls. Search gives you control over messaging and which services you bid on. The right split depends on your budget, region, and which services you want to grow.
Do I need a huge budget to start?
No. Because pest control customers are worth $300–$3,000 over their lifetime, the math works at modest budgets when the account is structured well. On the strategy call I’ll give you an honest read on what a realistic starting budget looks like for your market and service area.
My business is seasonal — does that change things?
It’s the whole point. The biggest mistake I see is flat spend year- round. I build budget pacing that ramps ahead of your peak so you win cheaper leads before competitors flood the auction, then pull back when demand drops. Seasonality is an advantage when you plan for it.
Will I work with you, or an account manager?
Me. That’s the entire model — enterprise-grade strategy without the agency layers. You get direct access to the person actually running your account.
FREE 30-MINUTE STRATEGY CALL
Let’s see if Google Ads makes sense for your pest control business.
I’ll review your current setup or plans, tell you honestly whether paid search is worth it for you, and recommend the right next step — even if it’s not working with me.