GOOGLE ADS · MOVING COMPANIES
More booked moves from Google — not a phone full of price-shoppers.
I run paid search for moving companies that want a full calendar through peak season — local, long-distance, and commercial leads that actually book. The Google Guaranteed badge that beats the scam operators, budgets that ramp before summer hits, and Fortune 500 ad strategy without the agency overhead.
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STRATEGY PROVEN AT
Sprint Boost Mobile Fortune 500 Brands Moving Companies
WHY MOST MOVING COMPANY ADS UNDERPERFORM
You’re not buying clicks. You’re buying booked trucks.
Most moving company accounts I audit leak budget in the same four places. None of it is about “spending more” — it’s about spending where the booked jobs actually are.
01
Flat budgets in a brutally seasonal business
Demand more than triples between January and July, and spikes again every month-end as leases turn over. Flat spend means you overpay in winter and run dry exactly when the calendar fills.
02
Paying for quote-collectors
Movers attract more tire-kickers than almost any service — people gathering five quotes to haggle. Loose targeting burns budget on clicks that were never going to book with you.
03
One campaign for local, long- distance & commercial
A $600 local move and a $7,000 interstate job have completely different economics and search behavior. Lumped together, Google spends your budget on whichever is cheapest — not most profitable.
04
No trust signals in a scam-wary market
Movers have a reputation problem, and homeowners know it. Without the Google Guaranteed badge and strong reviews surfaced in your ads, you lose high-intent leads to whoever looks safer.
THE SEASONAL PLAY
Ramp budget before moving season — not once your competitors have already booked it out.
- Two-thirds of moves happen between May and September, and the auction gets brutal once everyone piles in. Companies that scale spend ahead of the curve win cheaper leads and fill their summer calendar early. Companies that react chase scraps at peak prices.
WHAT I RUN FOR MOVING COMPANIES
The right channels, in the right mix.
Google Ads is six platforms in a trench coat. For movers, these four do the heavy lifting — picked for your business, not run from a template.
SEARCH ADDS
HIGHEST INTENT
Catch movers the moment they search “movers near me” or “long distance moving company.” Separated by move type and intent so you bid hardest on the jobs worth the most — not every “moving boxes” tire-kicker.
Local Service Ads + Google Guaranteed
TRUST + PAY PER LEAD
The trust badge that matters most in an industry full of horror stories. Your ad sits above Search results, you only pay when a real prospect contacts you, and disputable leads can be credited back.
Performance Max
COVERAGE + AUTOMATION
One campaign reaches movers across Search, Maps, YouTube, Gmail and Display, using Google’s machine learning to find your best customers — fed the right signals so it chases booked jobs, not cheap clicks.
Retargeting
WIN THE COMPARISON WINDOW
Nobody books a mover on the first click — they collect quotes over days. Retargeting keeps you in front of people still deciding, so you’re the name they trust when they finally pick.
Move-type campaigns
Every move type has different value, margin, and search behavior. I separate and budget them correctly so your most profitable jobs get funded first.
- Local Moves
- Long-distance / interstate
- Commercial / office
- Apartment moves
- Packing services
- Storage
- Last-minute moves
- Specialty (piano, safe)
WHY THE MATH WORKS
One booked long-distance move can pay for a month of leads.
Moving is a high-ticket, high-intent business: a single interstate or commercial job is worth thousands, and every clean move feeds the reviews and referrals that lower your cost on the next one. When the job is that valuable, you can afford to win the lead — and still profit.
$500–$8k+
Typical job value (local to long-distance)
Per lead
LSA billing — you don’t pay for clicks)
May–Sep
Peak window you have to win early
Reviews
Every clean move lowers your next lead cost
WORK TOGETHER
Two ways to fix your moving company ads.
Pick the path that matches where you are. Same goal — a full calendar of profitable moves — different starting points..
DONE-FOR-YOU
I run your ads. You run your business.
I take over your Google Ads account, build the campaigns, manage seasonal budget, and report monthly. You stay focused on crews and moves.
• Full account setup or migration
• Local, long-distance & commercial campaigns, separated
• Seasonal + month-end budget pacing
• LSA / Google Guaranteed setup & call tracking
• Direct access to Joe — no account managers
Starting at $1,500/mo — plus ad spend · custom proposal after your strategy call
COACHING
You run the ads. I make sure you're not bleeding money.
For in-house marketers and owners already running their own Google Ads. I audit the account, answer the hard questions, and coach you through real decisions. No takeover.
• Full account audit on your first session
• 1:1 calls — bring real problems, get real answers
• Frameworks, scripts & templates I use myself
• Slack/email access between sessions
• No retainer — buy hours as you need them
Starting at $300/hour. 4-hour package for $1,000.
QUESTIONS
Straight answers for pest control owners
How do you stop me from paying for tire-kickers?
Tighter campaign structure and better signals. I separate move types, cut the broad terms that pull in box-buyers and DIYers, and lean on Local Service Ads where you pay per lead instead of per click. You’ll still get quote-shoppers — every mover does — but far less budget goes to people who were never going to book.
Can you guarantee a number of leads?
No — and be skeptical of anyone who does. What I guarantee is a properly structured account, honest reporting, and a strategy built around your move mix and season. If Google Ads isn’t the right fit for your business, I’ll tell you that on the free call before you spend a dollar.
How fast will I see results?
Most clients see meaningful improvement within about 60 days. Local Service Ads can produce leads faster once you’re verified; Search and Performance Max need a few weeks of data to optimize. Timing into your season matters too — ramping in March looks very different from a July start.
LSA or Search Ads — which should I run?
Usually both, weighted by your goals. LSAs are pay-per-lead, carry the Google Guaranteed badge, and sit at the very top — which matters enormously in an industry where trust is the whole sale. Search gives you control over messaging and which move types you bid on. The right split depends on budget, region, and the jobs you want most.
My business is seasonal — does that change things?
It’s the whole point. The biggest mistake I see is flat spend year- round. I build budget pacing that ramps ahead of your peak so you win cheaper leads before competitors flood the auction, then pull back when demand drops. Seasonality is an advantage when you plan for it.
Will I work with you, or an account manager?
Me. That’s the entire model enterprise-grade strategy without the agency layers. You get direct access to the person actually running your account.
FREE 30-MINUTE STRATEGY CALL
Let’s see if Google Ads makes sense for your moving company.
I’ll review your current setup or plans, tell you honestly whether paid search is worth it for you, and recommend the right next step — even if it’s not working with me.