GOOGLE ADS · CHIROPRACTORS
Fill your schedule with new patients from Google — not insurance referrals.
I run paid search for chiropractors who want to own their patient acquisition. Cash-pay, insurance, and condition-specific campaigns that bring in the right patients — built to stay compliant with Google’s healthcare ad rules so your ads keep running. Fortune 500 strategy, none of the agency overhead.
Google Ads Certified · Healthcare-policy compliant · Free 30-minute strategy call
Trusted by Leading Industry Organizations
STRATEGY PROVEN AT
Sprint Boost Mobile Fortune 500 Brands Chiropractic Practices
WHY MOST CHIROPRACTIC ADS UNDERPERFORM
You’re not buying clicks. You’re buying booked new patients.
Most chiropractic accounts I audit leak budget — or risk the account entirely — in the same four places. None of it is about “spending more.” It’s about owning your growth and respecting how Google treats health ads.
01
Growth that depends on insurance referrals
When new patients come from networks and word of mouth, you don’t control your own growth. Referrals dry up, networks change, and you’re left waiting for the phone to ring.
02
Bidding on generic keywords
“Chiropractor” is vague and expensive. The patients who actually book are searching their symptom and city — “sciatica relief near me,” “back pain chiropractor [city].” Generic bidding burns budget on browsers.
03
Healthcare ad disapprovals
Google limits how health practices can target and what they can claim. Generic agencies trip the policy, get ads disapproved or served “limited,” and quietly waste budget — or put the whole account at risk.
04
Valuing the first visit, not the patient
A new patient is an exam, a care plan, maintenance, and referrals — often four figures in year one. Practices that bid against a single co-pay lose the patient to whoever understands the real number.
THE ECONOMICS
A new patient isn’t one visit — so stop bidding like it is.
- Most chiropractors set their budget against the value of a single appointment. But a new patient means an exam, a care plan, maintenance visits, and referrals — often four figures in the first year. Bid for what they’re actually worth and you can win patients your competitors can’t afford to.
WHAT I RUN FOR CHIROPRACTORS
The right channels, run inside the rules.
Google Ads is six platforms in a trench coat. For chiropractors, these four do the heavy lifting — picked for your practice, and built to stay compliant with how Google handles health advertising.
SEARCH ADDS
HIGHEST INTENT
Catch patients the moment they search their symptom and city — “lower back pain chiropractor near me,” “sciatica relief [city].” Symptom-and- location targeting converts far better than bidding on “chiropractor” alone.
Local Service Ads + Google Guaranteed
TRUST + PAY PER LEAD
Once your practice passes Google’s license and background verification, your ad sits at the very top with the Google Screened badge — and you pay per lead, not per click. The trust signal that gets high-intent patients to choose you.
Performance Max
COVERAGE + AUTOMATION
One campaign reaches patients across Search, Maps, YouTube, Gmail and Display, using Google’s machine learning — configured carefully so it stays inside healthcare policy while still finding your best new patients.
Healthcare-compliant campaigns
BUILT TO STAY APPROVED
Google restricts how health advertisers target and what they can claim — no remarketing on conditions, no “miracle cure” promises, license requirements in your ads. I build campaigns inside the rules so your ads keep serving instead of getting disapproved or limited.
Cash-pay, insurance & condition campaigns
These have completely different margins and search behavior. I separate them so your highest-value cash-pay services get funded — instead of everything competing in one bucket.
- Back & neck pain
- Sciatica
- Aut accident/PI
- Sports Injuries
- Headaches & migraines
- Prenatal
- Spinal decompression
- Wellness & maintenance
WHY THE MATH WORKS
One new patient is worth far more than their first visit.
Chiropractic is a relationship business: an initial exam leads to a care plan, maintenance, and referrals from family and friends. When a new patient is worth four figures in year one, you can afford to win them — and still profit. The practices that grow bid against lifetime value, not a single co-pay.
$1k–$3k+
Typical new-patient first-year value
Per lead
LSA billing (Google Screened) - not per click
Symptom + City
Highest-converting search intent
Care plans
One patient= many visits + referrals
WORK TOGETHER
Two ways to grow your practice with Google.
Pick the path that matches where you are. Same goal — a steady flow of new patients you actually control — different starting points.
DONE-FOR-YOU
I run your ads. You run your business.
I take over your Google Ads account, build the campaigns, manage budget, and report monthly. You stay focused on patients.
• Full account setup or migration
• Cash-pay, insurance & condition-specific campaigns, separated
• LSA / Google Screened setup & call tracking
• Healthcare-policy compliance built in
• Direct access to Joe — no account managers
Starting at $1,500/mo — plus ad spend · custom proposal after your strategy call
COACHING
You run the ads. I make sure you're not bleeding money.
For in-house marketers and owners already running their own Google Ads. I audit the account, answer the hard questions, and coach you through real decisions. No takeover.
• Full account audit on your first session
• 1:1 calls — bring real problems, get real answers
• Frameworks, scripts & templates I use myself
• Slack/email access between sessions
• No retainer — buy hours as you need them
$300/hour — 4-hour package for $1,000
QUESTIONS
Straight answers for chiropractors
Will my ads stay compliant with Google’s healthcare rules?
That’s a core part of the work. Google restricts remarketing based on health conditions and prohibits exaggerated claims like “guaranteed” results — and ads get disapproved or served “limited” if you trip the policy. I build campaigns inside those rules: clean targeting, compliant ad copy, and proper license details, so your ads keep serving.
Can you guarantee a number of new patients?
No — and be skeptical of anyone who does (Google’s own rules prohibit “guaranteed results” claims in health ads). What I guarantee is a properly structured, compliant account, honest reporting, and a strategy built around your services. If Google Ads isn’t the right fit, I’ll tell you on the free call before you spend a
dollar.
How fast will I see results?
Most clients see meaningful improvement within about 60 days. Local Service Ads can produce leads faster once you’re verified; Search and Performance Max need a few weeks of data to optimize. Timing into your season matters too — ramping in March looks very different from a July start.
Can you bring in cash-pay patients, not just insurance?
Yes — and that’s usually where the margin is. I separate cash-pay services (decompression, wellness, sports) from insurance and condition-specific campaigns so your highest-value services get funded, instead of everything competing in one budget.
What’s involved in Local Service Ads / Google Screened?
Your practice goes through Google’s verification — license check, background check, and review requirements. Once approved, you get the Google Screened badge and placement above regular
results, paying per lead instead of per click. I handle the setup and the application details.
Will I work with you, or an account manager?
Me. That’s the entire model — enterprise-grade strategy without the agency layers. You get direct access to the person actually running your account.
FREE 30-MINUTE STRATEGY CALL
Let’s see if Google Ads makes sense for your practice.
I’ll review your current setup or plans, tell you honestly whether paid search is worth it for you, and recommend the right next step — even if it’s not working with me.