GOOGLE ADS ACCOUNT AUDIT
Find out exactly where your Google Ads budget
is going.
Before you spend another dollar — or hire anyone.
A one-time, no-strings deep audit of your Google Ads account, done personally by someone who ran paid search for Fortune 500 brands. I find what’s wasting your money, what’s set up wrong, and what to fix first — then hand you the report. You keep it, whether or not we ever work together.
Done personally by Joe · Plain-English report · No obligation · Google Ads Certified
Trusted by Leading Industry Organizations
Ran paid search for Sprint, Boost Mobile & Fortune 500 brands · Google Ads Certified · Independent · Audited personally by Joe
You can’t fix what you can’t see.
Most accounts are quietly leaking money in places the dashboard never makes obvious — broken conversion tracking, missing negative keywords, the wrong campaign types, budget pacing that overpays. The numbers look busy, so nothing seems wrong. Meanwhile the waste compounds.
If you’ve felt that something’s off but couldn’t name it, an audit names it. (That nagging feeling is exactly what The Problem.
What the audit covers
- Account & campaign structure
- Missing negative keywords
- Bidding & budget pacing
- Campaign-type coverage (Search, PMax, LSA, etc.)
- Audience, geo & schedule targeting
- Competitor & auction insights
- Wasted spend & search-term review
- Match types & keyword strategy
- Conversion tracking accuracy
- Ad copy, assets & quality
- Landing-page alignment (advisory)
- Quick wins vs. structural fixes
What you get
01
A written findings report
Plain-English, no jargon wall — exactly what’s wrong, why it matters, and what it’s costing you. Yours to keep.
02
A ranked action plan
Quick wins first, bigger structural fixes next — prioritised by impact, so you know precisely what to do and in what order.
03
A walkthrough call
I take you through the findings live, so you actually understand them — not just a PDF dropped in your inbox.
04
No strings attached
Fix it yourself, hand the report to your current provider, or have me do it. The findings are yours either way — there’s no obligation to work with me.
How it works
- 1. Book your audit. Quick checkout or booking – no sales call required to get started.
- 2. Grant ready-only access. I send simple step-by-step instructions; I never need to touch or change anything.
- 3. I audit your account personally. A senior, thorough review- turnaround within a few business days.
- 4. Walkthrough + report. We go through the findings on a call, and you receive the written report and action plan to keep.
Why this isn’t a “free audit”
“Most ‘free audits’ are a sales call with a spreadsheet. This is a paid, senior diagnostic — and the findings are yours, no matter what you do next.”
A free audit is built to sell you something. This one is built to tell you the truth. You’re paying for a senior expert’s time and honest assessment of your account — not a pitch. No pressure, no obligation, no strings.
Then what?
✓ Run the fixes yourself, with help — Coaching & audits.
✓ Have me take it over — Done-for-you management.
✓ Take the report and run — It’s yours. No hard feelings, no follow-up pressure.
Investment.
Account audit
$[ set price ] — one-time. Includes the full review, written report, action plan, and walkthrough call.
If you go on to work with me, I’ll credit the audit fee toward your first month — optional, but a strong conversion lever.
CONFIRM —
Set the audit price.
A single flat fee positioned as an easy entry point — below the $1,000 coaching package, in the ballpark of your $300/hr single-session rate. Also confirm whether you want the “credit the fee toward month one” offer (it lifts conversion but lowers first-month revenue).
Is this a fit?
✓ A good fit if…
- You’re already running Google Ads (yourself or through someone).
- You suspect budget is being wasted — or you just want certainty.
- You want a senior second opinion before you hire or fire anyone.
- You want a clear, prioritised plan you can act on.
— Maybe not if…
- You’re not running ads yet — there’s nothing to audit.
- You already know you want full management — go straight to done- for-you.
- You only want a free, surface-level check.
FAQ
How much does a Google Ads audit cost?
It’s a single flat fee for a complete, one-time audit — the full review, a written report, a prioritised action plan, and a walkthrough call.
What’s the difference between this and your coaching audit?
The account audit is a one-time diagnostic you buy and keep. Coaching is ongoing 1:1 help where the first session happens to include an audit. If you just want to know what’s wrong right now, start with the audit.
Do I have to hire you afterward?
No. The report and action plan are yours to keep. Fix it yourself, hand it to your current provider, or have me do it — there’s no obligation either way.
What access do you need to my account?
Read-only access. I review everything but never change a thing — I’ll send simple step-by-step instructions after you book.
How long does the audit take?
Turnaround is within a few business days of getting access.
My account is a mess / brand new. Is it still worth it?
Especially then. A messy or new account is where an audit saves the most — it tells you exactly what to fix first instead of guessing.
Can you audit a specific channel like Performance Max or Local Service Ads?
Yes. Bring whatever you’re running. See What I Run for the channels I work across.
Explore everything I offer
Channels & expertise
Stop wondering. Get the full picture.
Book your audit and you’ll know exactly where your budget is going, what’s set up wrong, and what to fix first — in plain English, with no obligation to do anything but read it.