ABOUT
I’m Joe Lowery — and I think small businesses deserve Fortune 500 ad expertise.
For years I ran paid search for some of the biggest brands in the country. Now I bring that same discipline to small and service businesses — directly, honestly, and without the agency overhead. No account managers, no markup, no jargon. Just the person who actually runs your ads.
Trusted by Leading Industry Organizations
HubSpot · Inc. · Digital Summit · 100+ podcasts
My story
I didn’t set out to work with small businesses. I’m glad I do.
I cut my teeth in paid search at the other end of the spectrum — running Google Ads for Fortune 500 brands like Sprint and Boost Mobile, where the budgets were enormous and the standards were higher. Over the years I’ve managed multi-millions of dollars in monthly ad spend, been featured in places like HubSpot and Inc., spoken at Digital Summit, and ended up on more than 100 podcasts talking about what actually works in Google Ads.
But the thing that stuck with me was never the big budgets. It was watching how badly small and local businesses get treated by the agency world: junior staff learning on their accounts, percentage fees that punish them for growing, set-and-forget campaigns, and reports full of metrics that don’t mean anything. The same discipline that made enterprise campaigns work was almost never reaching the businesses where every single dollar counts the most.
So I went independent. No agency overhead, no account managers, no markup — just me, bringing enterprise-level paid search to small and service businesses, and telling them the honest truth about what’s working and what isn’t.
By the numbers
Fortune 500
Paid-search background
Multi-millions
In monthly ad spend managed
100+
Rodcast appearances
Certified
Google Ads Certified
What I believe
Small budgets deserve more care, not less.
When every dollar counts, sloppy management hurts more — so it gets the same discipline a Fortune 500 budget would.
You should talk to the person running your account.
That’s me, always — not a junior account manager you’ve never met.
Honesty over upsells.
I’ll tell you if Google Ads isn’t right for you, even when it costs me the sale. A short-term loss beats a client who shouldn’t have signed up.
Leads, not vanity metrics.
Booked jobs and cost-per-lead — not impressions, clicks, or a dashboard built to look busy.
A flat fee, not a cut of your spend.
My fee doesn’t balloon when you scale, so my only incentive is your results.
Now you know me. Let’s talk about your business.
Book a free 30-minute call. I’ll give you an honest read on your Google Ads — and tell you straight whether I’m the right person to help.