What Is GMB? A Google Ads Guy’s Honest Guide to Google Business Profile (2026)
I run paid search for a living. Google Ads is my world, and I’ve managed multi-millions in monthly spend for […]
The Complete Guide to Google Ads and Performance Marketing for Service Businesses
Who this guide is for, and why I wrote it If you run a service business, a pest control company,
Google Ads vs. Hiring a Marketing Agency: A Consultant’s Honest Breakdown
The short answer You have three real options for running Google Ads: do it yourself, hire an agency, or work
Cost of Google Ads for Small Business: What You’ll Actually Pay (and What You’ll Get Back)
The short answer Most small service businesses spend between $1,500 and $8,000 a month on Google Ads in 2026, with
How to Measure Marketing Performance: The Only Metrics a Service Business Owner Should Track
The short answer To measure whether your marketing works, you only need to answer one question: does a dollar spent
Performance Max for Lead Generation: What Service Business Owners Need to Know
The short answer Performance Max is Google’s fully automated campaign type. You hand it your goals, your budget, and a
Local Service Ads vs. Google Search Ads: Which Gets Service Businesses More Leads?
The short answer Local Service Ads charge you per lead. Google Search Ads charge you per click. That single difference
Programmatic Consulting and Programmatic Advertising for Local Businesses
The short answer Programmatic consulting is expert help with programmatic advertising: the automated, auction-based buying of digital ad space across
Google Ads for Service Businesses: The Complete Guide to Getting Your Phone to Ring
The short answer Google Ads is the fastest, most measurable way for a service business to get more booked jobs,
What Is a Performance Marketing Agency? (And When to Hire One vs. a Consultant)
The short answer A performance marketing agency is a company that runs your paid advertising and is measured by results